Selling CDs Before Music Shows Will Change Slumping CD Sales
Subscribe to this News Feed
Selling CDs Before Music Shows Will Change Slumping CD Sales
According to Tim Sweeney, the music industry’s leading consultant, the key to music artists reversing their slumping CD sales is to sell more CDs BEFORE their perform. At the upcoming Advanced Music Strategies seminar that Sweeney will be in giving in Los Angeles on October 6-8 (www.MusicStrategies.com), he will show artists that to sell more CDs they have to understand the “changes” that music fans have gone through and adjust to the lessons that can be learned from other industries.
Temecula, CA July 28, 2006 — According to Tim Sweeney, the music industry’s leading consultant, the key to music artists reversing their slumping CD sales is to sell more CDs BEFORE their perform. At the upcoming Advanced Music Strategies seminar that Sweeney will be in giving in Los Angeles on October 6-8 (www.MusicStrategies.com), he will show artists that to sell more CDs they have to understand the “changes” that music fans have gone through and adjust to the lessons that can be learned from other industries.
Sweeney states that music fans have too many choices of television, the Internet and even the phone to tempt them to stay home instead of coming to live music shows where a large percentage of CD sales happen.
“People are stressed with their own jobs and relationships and if you are simply trying to lure someone back into the car which they spent 1 to 2 hateful hours in already that day good luck. No one wants to go to a show any more to simply watch a music artist stand up on stage and play. They want entertainment or sense of connection,” he said.
To help artists generate more CD sales Sweeney will be teaching artists at his seminar how to redesign their shows to include “preshow events” such as dinner and cocktail parties where fans will have the opportunity to meet the artists and spend time with them. Sweeney believes that if fans get a chance to spend time with the artist BEFORE the show they will make a personal connection and want to buy their CDs and other merchandise more than in previous years when fans bought all the items after the performance.
“Football games are a good example of the preshow theory music artists have to adopt. Thousands of people come to the stadium to tailgate before the game and leave right after it’s over. Artists need to develop a connection with their fans if they want them to turn off the television and get back in the car.”
Sweeney’s seminar will be teaching unique strategies that no one else in the industry teaches including how artists can actually identify who specifically in the audience will buy their CDs during the performance. Sweeney claims that he can transform an artist who normally sells a couple of CDs into one that can sell 5 to 10 times that amount after a one hour session.
Artists can learn more about the upcoming seminar and register online at www.MusicStrategies.com.
About Tim Sweeney:
Tim Sweeney is the music industry’s most highly sought after expert and consultant in the fields of artist development, label development, distribution, publicity, radio promotion, internet marketing and retail marketing. His career in the industry spans from his days as an artist himself, to almost every position at a major label to becoming the President of a successful management company to becoming the author of one of the International Best Selling books regarding the music industry: TIM SWEENEY’S GUIDE TO RELEASING INDEPENDENT RECORDS.
Contact:
Tim Sweeney
Music Strategies
951-303-9506 (Direct Phone Number)
www.MusicStrategies.com